Ideas, with the reasoning attached
Every idea I take seriously gets filed the same way: who exactly has the problem, how they solve it today, and — the section that actually decides things — the riskiest assumption. Most of these were never built. That's the point. A portfolio of finished products shows you what someone shipped. A list like this shows you how they choose.
These are personal notes and research, filed as written. Nothing here is a product or a service.
- Built
- Running. I use it.
- Prototype
- Built far enough to answer the question, then stopped.
- Parked
- Thought through, not built. The reasoning is the artifact.
- Teardown
- Someone else's product, taken apart to see how it works.
11 of 11 ideas
- Agent infrastructure№ 001Prototype
Agentic Ad-Ops Audit Trail
If autonomous agents start changing live ad campaigns, what does the accountability layer look like?
- Research tooling№ 002Parked
Category Collision Watcher
Is catching product-name collisions worth automating, or is careful reading already good enough?
- MarTech№ 003Parked
Creator Ops Interop Agent
Twenty-four tools in one workflow, none of them talking. Who owns the reconciliation layer?
- MarTech№ 004Prototype
Data-Layer Interoperability Checker
Can you make identity fragmentation visible enough that a marketer sees it without a data engineer explaining it?
- Business models№ 005Teardown
Google Workspace Add-on Portfolio
Does a portfolio of tiny utilities beat one ambitious product?
- Research tooling№ 006Built
Market Analysis Skill (Investor Radar)
Can you read what investors are writing systematically enough to spot a thesis before it becomes consensus?
- Agent infrastructure№ 007Prototype
MarTech Agent-Readiness Scanner
Most APIs were designed for humans with documentation. Which ones are actually usable by an agent?
- AI economics№ 008Parked
Model Router (working name)
If model choice is a cost/quality tradeoff per task, why is anyone still routing everything to one model?
- Personal tooling№ 009Built
Reflex
Can the things I already watch and read become deliberate practice instead of consumption?
- Communication№ 010Parked
Structured Speech Coach
The gap isn't vocabulary or fluency — it's structure and prosody. Can that be coached directly?
- MarTech№ 011Teardown
UTM Link Governance Platform
What makes a governance product defensible when the underlying task is just a spreadsheet?